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Is a free logo maker software really a bad decision for business?

For a lot of people the logo design process can be a very intimidating one. This is a process that requires a lot of time and effort as well as a lot of creativity, which is definitely not something that a lot of people have. If you are someone that gets overwhelmed even at the thought of having to design your own logo, then something that you may be tempted by is a free logo maker software or generator. However, despite of how appealing this software solutions may seem, they really aren’t the best thing to use when you are trying to come up with something as important as the logo of your business. Before you commit to using a software, we recommend you read this article first because in it we are going to talk to you a bit about why these tools are not the way to go when you want a professional outlook, so definitely keep reading.

You won’t get a professional look

Whenever you see an ad about a software or logo maker generator, the main selling point is that you will be able to get a really professional looking logo, however the reality is that most of the time, if not all of the time, that is simply not the case at all. At any one time there are thousands of people using these tools and all of them are coming up with very similar results, and there is pretty much nothing less professional than having a logo that looks like thousands of others out there. The finish of the logos that these software tools end up with are usually really unprofessional looking and that can reflect very poorly on your brand, and that is the exact opposite of what you want your logo to do.

There’s a lack of a personal touch

When you use a free logo maker software to create a logo for your business the one thing that is really noticeable about it is the fact that there is a serious lack of a human touch to the design. When you are working with a professional designer, it can be easily noticed that someone that put their heart and soul into the design and people can usually really tell. A person knows the entire psychology that goes behind what it takes to design a logo and how to make it just right in order to target a specific audience. When you are working with a software, you are only getting some of the already existing designs that they have and the only way for you to target your audience is to change the colors, but most of the time that is not enough. these tools and all of them are coming up with very similar results, and there is pretty much nothing less professional than having a logo that looks like thousands of others out there. The finish of the logos that these software tools end up with are usually really unprofessional looking and that can reflect very poorly on your brand, and that is the exact opposite of what you want your logo to do.

You can get into copyright issues

If you get a logo from a software, especially free one, then you can be sure that it is not an original piece and that means that there is a high probability that you will find yourself into some serious copyright issues. Another thing that can happen is that someone, an opponent or competitor, can steal your design, register it under a trademark and sue you instead and make it seem that you stole the design from them. Getting into a lawsuit over that can cost you a lot of time and money and, in our opinion, you are much better off giving that money to a designer that will give you an incredible logo.
Despite the fact that a free logo maker software or generator can bring you a lot of benefits, such as a logo design in no time and with incredible ease, the disadvantages that come with them are definitely not worth it. We hope that you found this article useful and that you will reconsider the use of a free software when designing your logo.

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